“Fashion brand is part of the pop culture”: why does H&M rewrite his strategy through music | Fashion | S fashion
Since last year, H&M. This has become a kind of franchise of festivals. They held mass concerts in Paris, New York, Stockholm (place of origin of the brand) or, recently, in London, where in September last year Swedish training began cooperation with the woman of the moment, Charlie XCX. Last week, a few days before … Read more